Here at TimeScapeUSA, we make money when you spend money on caring for your watch. Let's not prance about pretending to be altruists, and God Bless America while we're at it for the free market that allows us to charge a fair price for goods and services. But after the Platinum Card has changed hands and we've sent you off with watch, box, and papers, what then? Or alternately: maybe Santa was too busy to give you a primer on your new present? It's easy to fall in love, but from the first day there's a certain amount of maintenance involved. Though it acts against our interests, once again we are here to help. By following a few simple hints, the life of your watch can be extended – if not indefinitely, at least until such a time as you pass it on to one of your more appreciative heirs. The frightening alternative is headache, heartache, and more money for us – specifically more money for me, your humble watchmaker.
Amazing event, thanks to all who came to the #REDBARMSP monthly get-together here at TimeScapeUSA. There was some exceptional pieces shared such as an A. Lange & Sohne, Ulysse Nardin's Trilogy Set, and the Sonata Cathedral, along with a DOXA and Nomos with plenty of Omega's and lots of Rolex's to be had.
Let us assume you have reflected on the styles of watch available, the brands on offer, the functions you desire, and that one special piece has caught your fancy. It's easy to fall in love with a fine timepiece, but your friends at TimeScapeUSA are pleased to play escort and keep you from missteps owing to the irrational exuberance.
Questions of price are outside the range of our inquiry. Some buy watches as an investment, but this is an arena best left to experts where ignorance is especially costly. The question of value is similarly fraught, though the wilds of the Internet are thick with opinion. Our advice: purchase the watch that appeals to you, if you can afford it, after testing it against the following criteria.
Here at TimeScapeUSA, we love the clients for whom a fine timepiece constitutes an impulse item. It's raining out, so in a fit of pique you purchase a dive watch rated to a thousand meters. A sad song on the radio reminds you of your First Girl, and while you can never have her back, that dial on that rose gold dress piece is the same color as her eyes. As for the rest of us, we realize that a watch can be a daunting purchase. Before you deploy the hard-earned lucre more rightly stashed in the kid's college fund, allow us to advise you on the proper process for acquiring that one of a kind piece.
Today in Part 1 I'll describe some of the major districts in the country of contemporary watch design, while in Part 2 I'll usher you through the process of judging the merits of any particular timepiece. While one's own taste must be the final arbiter, greater knowledge is hardly a disadvantage.